Marketing through the Internet : Social Networks

Marketing is changing with the advent of computers. Ever heard of social networking. I am talking about groups like myspace. With millions of subscribers. It makes for better targeted marketing todays generation which is more tech-savvy. They don't watch more of TV and the associated commercials. So the corporates are innovetively using this medium to advertise their products. For example music albums could be successively launched by creating a hype around the product by creating a fan club and calling the pop stars to chat and so on promoting the product. The advantage of internet as a marketing medium is that you can customise the advertisement. Also internet marketing is cheapest medium of advertisement compared to TVC's and print medium.