Thursday, October 19, 2006

Ad Glitz : O & M

Oglivy & Mather is the leading ad agency of India. It handles accounts like Fevicol, Perfetti, Cadbury, Asian Paints, Close-Up et al. According to Piyush Pandey, Executive Chairman of ( O&M), the USP of the company is its respect for customers. You need to connec to the Customer, he avers. He emphasises on teamwork and understanding that complimentarity of the members of the team results in Synergistic goal attainment for the organisation. He says, "Today even management is a part of the team, and has to contribute".
"Are you bedazzled by the Glitz".

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