Monday, October 16, 2006

Experiential Marketing : XM

Enter into a Planet M Store and there is a Jockey playing some cool contemporory albums hits. There are Kiosks where you can listen to your new album releases before buying a CD. Welcome to the world of Experiential Marketing. Occasionally Melas or Exhibitions are organised by various industries like digital products where people can go and experience the product before buying the product. Remember the bad experience of Shr Amitabh Bachchan in Baghban where salman khan comes to his rescue from a bullying salesman pushing car sales. XM is to overcome such experinces in a congenial manner. Google promotes its Adwords program by occasionally coming up with free vouchers ( with denominations of Rs1000 and so on ) in India. Experience more visits to your web site before actually buying the service. The only difficulty I faced was I didn't have a credit card.
" Welcome to the X-World".

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