Thursday, October 19, 2006

Commendable Ad.

Heard the latest Radio Commercial ( RC ) of Radio Mirchi. It exudes humour which can be extolled. The ad begins with the keynote speaker saying the company sales is down, followed by an applause, there are losses quarter after quarter, applause, units are shutting down, applause, all the staff is being retrenched, applause, the company is bankrupt, applause. A series of morose announcements followed by constant applause.
The Tagline , " Mirchi Sunne Wale, Always Khush".
Those who listen to mirchi are always khush.
Highly innovative and use of good humour in am Audio Media.

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