Tuesday, October 31, 2006

Customer Loyalty Cushion

Build relationships with customers. It helps in the long run. They would want to deal with you. It gives you time to react to the competitors moves. A good product may hit the market which may be technologically more advanced than yours. If you did not have the foresight of anticipating, but you had proper relationship with the customers, they will wait for you to develop the product and sell them. Or they may buy both the products. So Mr. Marketer, do you remember your top ten customer contact persons names and preferences. Talk to your customer, understand their needs, continuously delight them with new products and innovations, and you have a loyal customer base and repeat business. Did you know that the best companies like Infosys has 95% repeat business.
So keep that relationship going.

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