Apples I-Pod has enjoyed a monopoly for over 4 years since its launch in '02 capturing over 75% market share. Recently Microsoft has announced the launch of a substitute portable music player " Zune". Zune to be launched in NOv'06 is supposed to have multiple functions and priced lower to I-Pod. Apple nimbly responded by announcing price cuts and better design I-Pods to capture and defend its market share. Thats Alacrity. More value-for-money proposition in effect. So they are probably skimming the market. What makes me wonder is that why no on could give competition to Apple for so long.
"Laziness only means lost opportunisties and losses".
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