This is recession time, even if its not recession time, Innovation helps. Innovation helps in staying ahead of people in Businesses. The more you innovate the more you are different from the me-too products. The more the differentiation the more the Brand following. You can be shaped by the market or you could shape the market, leaders are the later category.
Let me give you two examples.
1. Sony has started a smile shutter. A multi smile detection shutter which shuts automatically when all smile. So a step ahead of multi face detection and focus. Now that is some innovation for the consumers to talk about.
2. Motortola uses funky names for its cell phone models, ROKR was a huge hit, the latest model they have is Aura. How about that for some innovation.
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