9XM is a new channel but in its relatively short sting of operation it has seen undue success. That is all due to clutter breaking programming model.
All channels play the same videos. So how can you distinguish your content. 9XM did so by animated propriety content of its own.
Its jocular mascot "Bheegi Billi" and "Chote Bade" jokes are now very much popular with the audiences.
So its up to the programming department to go about menial tasks or think out of the box and make disruptive programming content around its core business.
Who knows some day they may come up with a cartoon channel leveraging the equity created in the core channel.
Now that is some business Acumen, what do you say?
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