Recently Naukri created a application for GTalk customers to add naukri as Friend and search for jobs from GTalk without leaving GTalk.
So millions of GTalk users become potential customers for Naukri.
No referrals, no leads, no followups,
Just pure marketing Nirvana.
If you think out of the box, ready made businesses of the type mentioned above await you. So in this age of recession its more important to Co-opt than compete.
Joint ventures and partnerships are tools to achieve the above.
In joint ventures you have the advantages of market knowledge and insights , plus ready made customer bouquet. One can easily cross sell products to each others customers in a Partnership, or charge a small amount for every business conversion for one way partnerships.
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