Innovative Marketing

Sunsilk from the stable of HLL faced stiff competition from Garnier. It reverted back with style . They launched an online website sunsilkgangofgirls.com. They have two lakh members and crossed 150 hits recently. They offer tips to girls on beautification and enjoying the girlly life better. They suggest makeover of the girl online if a photo is posted. It i slike a all girls online community. They enjoy a clear first mover advantage in Innovative Marketing, by creating a Buzz around the product. Full marks for comprehensive marketing.