Corporate Blogs : New Marketing Techniques

Corporate blogs are being used for Marketing, PR and CRM. A corporate blog can be used to publish the products of a company, for the users to comment on. Prior to launching and post launching of the product, feedback can be collected from users regarding the product. People can post their experiences on the net and suggest improvements or shortcomings of the product. So in short corporate blog can be used for showcasing the products to the consumers.

PR or public relations and Customer Relationship Management CRM functions can also be effectively be carried out by the corporate blog, you may ask how? Feedback of consumers and customer complaints and greivance section can be created. This will be giving credibility to the general public that the company is transparent in its dealings. Also PR can be maintained by posting relevant details about various CSR and other programmes being carried out by the companies. Company can post its mission and vision for the benefit of the public.

Some companies allow their employees to freely blog while some consider it as a sensitive matter as to what information is leaked by the employees to the consumer.

But Rajeev recommends a corporate blog.