It is recession time and from Business Standard to moderately priced Economic Times are discussing about reducing sales turnover. Economy is likely to grow at 7% for 09-10 years, so what is the repercussions and what should be the company's strategies.
I didn't give a thought to FMCG sectors strategies which are relatively insulated from the effects of recession, but certainly I think that the Durables Sector can gain through taking a hit on the margins by reducing prices those with net disposable savings can go for that discretionary or opportunity buy or impulse durable buy.
I think this would also give a boost to the economy which is showing a sign of slight slump at the present times.
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