Thursday, January 29, 2009

Strategy To Boost Sales in Recession

It is recession time and from Business Standard to moderately priced Economic Times are discussing about reducing sales turnover. Economy is likely to grow at 7% for 09-10 years, so what is the repercussions and what should be the company's strategies.

I didn't give a thought to FMCG sectors strategies which are relatively insulated from the effects of recession, but certainly I think that the Durables Sector can gain through taking a hit on the margins by reducing prices those with net disposable savings can go for that discretionary or opportunity buy or impulse durable buy.

I think this would also give a boost to the economy which is showing a sign of slight slump at the present times.

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