Wednesday, January 07, 2009

Employer Branding

Employer branding was known as early as 1996. But now it is a full fledged concept and is being utilized with zeal and enthusiasm by all and sundry organizations because of its various advantages enlisted below

So lets first see what is Employer Branding?

It is the process of Marketing the company to existing and prospective employees. It is placing the organization in a good stead with the employees.

1. Attrition can be reduced because existing Employees are more satisfied
2. Right candidates can be hired for the right jobs as there is great Job Clarity in the minds of both the Employer and the Employees
3. Stress of Employee and Employer reduces with less number of Maladjustment employees in the companies.

All employees of an organization are brand ambassadors of their organization. But some who exhibits all the values , behaviors and culture of the organization are said to be the Brand Champions and are showcased by the organization’s as successful employees of the organization.

It is important to have a Employer Brand Equity ( through Employer Branding) which leads to increased Brand Equity of the company as Customer Facing Employees show maximum satisfaction and are more adept at handling clients with empathy and compassion.

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