Advertising and Creativity

I was recently reading the latest issues of 4P's in which they were discussing the role of ceativity in Advertisements. My take is customer is no fool. See compare the situation with the Indian election scenario. People inthe 70's and 80's gave majority vote to congress or BJP and mandated them to form a government. Since they learnt that all and sundry are corrupt and there is no other choice but to choose between them, they voted in a pttern that for more than a decade now is the norm rather than an exception. The existence of coalition governments. Want power, enjoy sharing? Similarly consumers know all the time that Advertisers are lying and fooling them. The catch is that they allow them to do that. And why? Because they need to buy one product or other, even if it is from the stable of liars who are trying to emotionally manipulate them. Doesn't a husband and wife keep manipulating each other? But there is an iota of love which keeps them together.

Corporate Blogs : New Marketing Techniques

Corporate blogs are being used for Marketing, PR and CRM. A corporate blog can be used to publish the products of a company, for the users to comment on. Prior to launching and post launching of the product, feedback can be collected from users regarding the product. People can post their experiences on the net and suggest improvements or shortcomings of the product. So in short corporate blog can be used for showcasing the products to the consumers.

PR or public relations and Customer Relationship Management CRM functions can also be effectively be carried out by the corporate blog, you may ask how? Feedback of consumers and customer complaints and greivance section can be created. This will be giving credibility to the general public that the company is transparent in its dealings. Also PR can be maintained by posting relevant details about various CSR and other programmes being carried out by the companies. Company can post its mission and vision for the benefit of the public.

Some companies allow their employees to freely blog while some consider it as a sensitive matter as to what information is leaked by the employees to the consumer.

But Rajeev recommends a corporate blog.