Indians want everything assured. Assured returns from MF, assured returns from relationships. But without proper inputs, entropy soon takes up the healyh. Infosys now has no assured placements for campus recruits. They have to clear Merit tests which were reduced in Number from six to two attempts or else you have to quit the company. This emphasis on performance is creating a lot of flutter among the recruited people. In one sample 200 out of 600 failed in the first atempt creating a lot of anxiety in recruits. A sure shot attempt by Infosys to promote meritocracy and unshackle inertia among youth.
Rajeev recommends the process to other corporates, sure it will add to productivity and an increase in bottomline in the long run.
Friday, November 03, 2006
Thursday, November 02, 2006
Innovative Marketing
Sunsilk from the stable of HLL faced stiff competition from Garnier. It reverted back with style . They launched an online website sunsilkgangofgirls.com. They have two lakh members and crossed 150 hits recently. They offer tips to girls on beautification and enjoying the girlly life better. They suggest makeover of the girl online if a photo is posted. It i slike a all girls online community. They enjoy a clear first mover advantage in Innovative Marketing, by creating a Buzz around the product. Full marks for comprehensive marketing.
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